Poster Research

SHIFTY

The names of the actors are located underneath the titling, with 'AND JASON FLEMYNG' being the most important and eye catching name on the poster and in the film. The actors names being in order of the characters appearing on the screen, other than Jason Flemyng who does not appear on the poster.

The main text and image are linked. The 'I' in the title, splits the screen and divides the 2 characters, foreshadowing a sub plot of the film. The main image is lower down on the poster. The background is a bright yellow, which contrasts with the black bold writing.

There are no other references to other films.

The main images are of the two main characters and, as said before, show that they are somewhat divided, foreshadowing their argument and long distant friendship in the film.

The tagline- '24 hours to deal yourself out' portrays the story/themes of the film; drugs and getting them out of trouble from the drugs.

From what I can see, there is no website, however, there is ratings, both presenting 4 stars, stating how much grit the clearly British film contains and mentions the 'urban' genre.

The title text is the biggest writing on the page and is nearly the only black writing too, with the rest being a really dark grey. However, the only content on the poster that links to the film is the title, also the name of the main character and the photo, showing the 2 main characters.

There is a billing board at the bottom of the poster. However, it is generic, it doesn't add anything to the poster.

There is no drawn imagery on the poster, no age certificate and no release date.